Italian Made: Fashionable Tile, Design

The Italians are famous for their design sense. From the clothing and accessories they design to their timeless architecture and art work, and of course their legendary sports cars. There is no limit to their imagination.

The same determination applies to their design sense when it comes to tile. From Venetian glass mosaic tiles, to ceramic tile that closely resembles heavy brocade patterns, to the crispness of summery linens, it seems the Italians have perfected the art of mimicry.

During the recently held Coverings tile and stone show held in Atlanta, Italian tile manufacturers unveiled their creativity and ingenuity with new twists on patchwork type styles, state-of-the-art anti-bacterial and self-cleaning tiles, time-tested encaustic and majolica patterns, fabric-like textures and embossing, large-format tiles, and quick-installation ceramic tile systems.

Matching is Overrated

Patchworks tiles, such as “Minoo” by Marcel Wander for Bardelli, feature ornate 8”x8” porcelain floor tiles in five silkscreen patterns reminiscent of Persian rugs.

For Mosaico+, renowned mosaic artist Carlo Dal Bianco used mosaics from the company’s various lines to create a series of new decorations. For the “Lacquer” and Inlay” series, he used iridescent mosaics from the Perle collection and square glass chips from Concerto to invoke ancient Chinese dynasties.

For a mixed color palette, Ceramica Sant’Agostino’s “Abita” collection of 8”x24” white body wall tiles boast a diamond effect in three chromatic mixes of beige, lilla and menta.

Philippe Starck also played a role within the ceramic tile sector with the launch of “Flexible Architecture” for Italian manufacturer Ceramica Sant’Agostino. The decorative, modular tile can be specified on one to four sides of the tile or on no sides at all to create an endless array of architectural compositions.

“Minoo” by Marcel Wander for Bardelli.

"Lacquer" by Mosaico+

"Abita" by Ceramica Sant’Agostino

Philippe Starck's “Flexible Architecture” for Ceramica Sant’Agostino.

Antibacterial & Self-Cleaning

Ceramic tile is inherently hygienic. It contains no VOCs, so it was only natural for Italian manufacturers to collaborate with biotech companies to offer products that promote the antibacterial, antipollution and self-cleaning properties of ceramics.

Among the latest to develop these types of tiles are Fincibec with “Antibact”, Century with “Technica”, Mirage with its “Sundeck” (its zero maintenance decking product), and Panaria, Lea Ceramiche and Cotto d’Este (all part of the Panaria Group) with their antibacterial floor and wall tiles for residential and commercial applications.

Further, as an industry first, Casalgrande Padana unveiled “Bios Self Cleaning Ceramics” that uses HYDROTECT technology from the Japanese brand, TOTO, to create self-cleaning, anti-bacterial and pollution-reducing tiles. The HYDROTECT coating contains two active agents: titanium dioxide, which is photo-catalytic; and a well-balanced formulation of metals that offer antibacterial and antivirus properties. The technology is especially useful for exterior cladding and can be applied to all Casalgrande Padana products.

Lea Ceramiche's "BioPlank"

Vintage Encaustic, Majolica

Inspired by vintage encaustic and majolica tiles, old world historical charm has been renewed with new fervor thanks to high-tech printing methods.

Of these unique collections is “Azulej” – the latest porcelain tiles designed by Patricia Urquiola for Mutina. Inspired by ancient handcrafted majolica made of hydraulic cement, the 8”x8” glazed porcelain tiles are available in three neutral base colors (white, light grey and dark grey) in a choice of nine patterns or as a combination of 27 different designs. Following this trend is the Majolica pattern of Refin’s “Frame” collection. Designed by graphic design firm Studio FM, the large 30”x30” square tiles feature traditional decors from majolica tiles of the 19^th and 20^th centuries but presented in a more graphic light.

“Vintage” by Cerim, “Cotto Vogue” by Cir and “Concept” by Ragno are a few other collections featuring this unique look.

Vintage by Cerim.

"Azulej" by Mutina designed by Patricia Urquiola.

Planking with Style

The lines of wood and ceramic are blurred once again with a wide-range of plank-sized tiles that made an appearance at Coverings. Not only do these longer tiles resemble wood, but they are now taking on the look of concrete and stone.

“Sunrock” by Atlas Concorde is available in a range of formats including 6”x36” and 9”x36” while Coem’s “Pietra del Friuli”, inspired by stones found in the northeast of Italy, also comes in a 6”x36” plank size. ImolaCeramica’s “Vein” collection mimics vein-cut or cross-cut marble, and Ceramiche Caesar’s “Wabi” is inspired by oak.

Wabi by Ceramiche Caesar.

Tactile Textiles

Textiles and ceramic tile seem to be enjoying a heavenly relationship within the Italian manufacturing arena. From Raw Edge’s second collection for Mutina called “Tex,” a rich, three-dimensional and multi-colored collection of 4.5”x8” rhombus-shaped glazed porcelain tiles, to the “I Tessuti” collection created by Elena Strafella for Cottoveneto, the range of fabric-inspired patterns are not only realistically breathtaking, but they also capture the essence of the designer’s soul.

Additional textile-inspired products include Marazzi’s “Silkstone” line whose decorative ceramic wall tiles are inspired by Indian saris, Japanese kimonos, tulle and silk.

Marazzi's "SilkStone"

"I Tessuti" by Cottoveneto

Large-Format Tiles

In their continuous evolution to better serve the A+D communities, large-format tiles are becoming increasingly comfortable in various settings and environments.

For example Novabell’s “Avant” collection is available in a heavy-duty 20mm paving version in a 24”x24” format and special R12 anti-slip finish while Ceramiche Keope’s “Pecorsi SMART” tiles are available in five stone looks and a 24”x24”x¾” size. Pastorelli’s new 2cm-thick “Quartz Design” series features the same sparkling reflections as quartz flecks, while “Sunrock” from Atlas Concorde gets its inspiration from Travertine.

Further innovations in the large-format tile circle come from Cotto d’Este’s Kerlite series, “Exedra”; Panaria’s “LightQuartz”; “Micron 2.0” by ImolaCeramica; “Gli Alabastri di Rex” by Rex; and “Industrial” by Floor Gres, which reinterprets cement in porcelain slabs as large as 1.2m x 3m.

"Industrial" by Floor Gres.

Lastly, “Studies in Gouache” a tile product designed by Diego Grandi for Lea Ceramiche – is the first slim tile with a contemporary bas-relief design. The four decors (grid, scratch, weave and moire b) feature geometric and abstract patterns engraved and sanded into the 3mm tiles. They are offered in the same chromatic range as the company’s “Gouache.10” collection.

“Studies in Gouache” a tile product designed by Diego Grandi for Lea Ceramiche.

So, which of these Italian tile designs is your favorite? How and where would you use it in your next project? 

Ceramic Tile's Creative Nature

Bathroom Blogfest 2012: Oct. 29 through Nov. 2 

Bathroom Blogfest, now in its seventh year, draws attention to the customer experience through blog articles and social media content published over five days, from October 29 through November 2, 2012. This year’s event also includes a Twitter chat on Wednesday, October 31, via #KBTribeChat. In honor of October being Breast Cancer Awareness Month, #KBTribeChat will focus on generating ideas for reinventing the bathroom experience while bringing new meaning to life for cancer survivors. And now, onto the topic of ceramic tile and nature!

Ceramic tile has been a part of building history for centuries. According to the American Ceramic Society, the first discovered instance of ceramic figurines used for ceremonial purposes occurred in 24,000 B.C. Naturally, over time, this material with its new found purpose led to the production of ceramic tile back in 14,000 B.C. in Mesopotamia and India.

Image via Biblical Heritage

Iznik ceramic tile motif (16th century). From Iznik, Turkey. Image via Ceramopolis 

As the centuries passed and previously thought impossibilities fell to the wayside, ceramic tile has evolved from being an embellishment to masonry and brickwork, to that of a long-lasting, multi-purpose, and flexible necessity. Adorning floors, walls, façades, and ceilings, ceramic tile has brought forth ongoing vibrant beauty and enlightenment to historical buildings of worship that still stand today. I believe it can easily be said that ceramic tile has served as a testament to time.

Various shapes and sizes of white and green ceramic tiles used throughout Teruel, Spain. (12th-13th centuries). 

Detail of intricate tile work on mosque dome, Yazd. Image via Sacred Sites. 

Thanks to the multitude of technological advancements available, such as ink-jet technology, ultra-thin slabs, nature-mimicking designs and patterns, ceramic tile has become a chameleon of the building and decorating industries with its inherit ability to adapt. History has proven ceramic tile has climbed out of the bathroom!

Canakkale Seramik's “Reptile” Collection

"Archconcept" from Tile of Spain manufacturer Apavisa

Mosaic glass tile from Italian manufacturer Mosaico+

So how does this help you elevate the customer experience? It’s simple, really. Keep yourself abreast of what’s available globally by attending international shows, such as Coverings, Cersaie, Cevisama, Expo Resvestir, and many more. With your experience and knowledge, coupled with your customer’s quest for information, a positive and memorable customer service experience is guaranteed. 

About Bathroom Blogfest 2012

Bathroom Blogfest brings together 18 bloggers and blogs from the U.S., Canada, Dubai and the UK. Between October 29 and November 2, these experts in marketing, customer experience and service, public relations, home and interior design, life, retail, building materials and flooring will call attention to improving the overall bathroom experience for end users via the blog articles they publish.

“Bathroom Blogfest builds relationships and conversations about an intensely compelling topic,” says Christine B. Whittemore, chief simplifier, Simple Marketing Now, who organizes the yearly Bathroom Blogfest. “The customer experience holds universal appeal regardless of the industry. And, yet, it is too frequently overlooked. Those participating do so to remind their followers, fans and subscribers how critical the bathroom is to customers – including those battling a life-threatening illness who can benefit from a wellness-focused home retreat.”

For more information about Bathroom Blogfest, visit BathroomBlogfest.com, follow along on Twitter as @BathroomBlogfes (look for the hashtag #BathroomEXP), or "Like" Bathroom Blogfest on Facebook. You can also contact Whittemore via email at: cbwhittemore@SimpleMarketingNow.com.

About KBTribeChat
#KBTribeChat is a weekly Twitter discussion for kitchen and bath industry companies and professionals which takes place Wednesdays, from 2pm to 3pm EST. For Bathroom Blogfest 2012, Nora DePalma, principal, O’Reilly-DePalma, and Whittemore will co-host #KBTribechat. This week’s edition will focus on reinventing the bathroom experience in homes and buildings to bring new meaning to life for cancer survivors "still climbing out."

Participating bloggers for Bathroom Blogfest 2012 include:

Name	Twitter Username	Blog Name	Blog URL
Susan Abbott	susanabbott	theIdeaStudio	www.theideastudio.ca
Laurence Borel	blogtillyoudrop	blog till you drop	www.laurenceborel.com
Bill Buyok	AventeTile	Avente Tile Talk	www.aventetiletalk.com
Jeanne Byington	jmbyington	The Importance of Earnest Service	blog.jmbyington.com
Mr. Steam	steamtherapy	The Mr. Steam SteamTherapy Blog	blog.mrsteam.com/
Nora DePalma	noradepalma	OR-DP POV	www.oreilly-depalma.com/blog
Stacy Garcia	kbtribechat	kbtribe	kbtribe.wordpress.com
Diane Kazan	dkazan	Public Bathroom Blog	thekazan.blogspot.com
Arpi Nalbandian	Arpi_Nalb	Avente Tile Talk	www.aventetiletalk.com
Victoria & Shelley Redshaw & Pond	scarletopus	Scarlet Opus Trends Blog	www.scarletopus.com
Sandy Renshaw	sandyrenshaw	Purple Wren	purplewren.com
Bruce D. Sanders	rimtailing	RIMtailing	rimtailing.blogspot.com
Paige Smith	none	Tile tips from installation professionals	neusetile.wordpress.com
Todd Vendituoli	TALV58	Thebuildingblox	www.thebuildingblox.com
Shannon Vogel	cyswebsites	From the Floors Up	fromthefloorsup.com
CB Whittemore	cbwhittemore	Content Talks Business Blog	simplemarketingnow.com/content-talks-business-blog/
Irene Williams	crossvilleinc	Elevate Your Space	elevateyourspace.wordpress.com
Linda Wright	lindaloo	Skip to the Loo!	lindaloo.com/

Innovation, Design Take Center Stage at Cersaie

With the close of the 30th edition of Cersaie, the International Exhibition of Ceramics for Architecture and Bathroom Furnishings held annually in Bologna, Italy, once again proved itself as the launching pad for newly developed ceramic, porcelain, glass and mosaic tile products that will soon hit showrooms and the marketplace.

Boasting more than 900 exhibitors from all corners of the globe, and 176,000 square meters (577,428 square feet) of exhibition space, Cersaie is a not-to-be missed event for distributors, retailers, interior designers, architects and installers.

The Trends

The latest trends for Italian ceramics include nature-inspired materials, a rediscovery of terracotta, monolithic tiles, textures, and cutting-edge design that remains environmentally conscious.

In terms of colors, powdery tones from grey-blue and clay, to mauve and lavender seemed popular, as did warm greys and ivory, clay and jade.

Italian manufacturers have also seemed to embrace the warmth and appeal of terracotta. Combined with modern shapes, new colors and up-to-date finishes, terracotta has been revived with a fresh, modern image.

Gaining popularity in the architecture and design fields are cement and resin, so it’s befitting that these modern, industrial, and high-impact finishes have been reinterpreted by Italian ceramic tile manufacturers in various ways.

Not to be outdone are reproductions of wood grains, or the rich veining and shading found in natural stone.

However, perfection is only one aspect of these trends. Mismatched patterns and irregularity is another facet. Imperfections such as surface-skimming cracks, and the faithful reproduction of river pebbles, added to the textural mix available at Cersaie.

Thin, monolithic tiles have also found their place in the industry in both outdoor and indoor environments, as has the need to practice good environmental stewardship. An increasing amount of manufacturers now reincorporate their processing waste back into the production process, while others use recycled glass from screens or monitors from obsolete PCs previously destined for landfills.

Let’s take a brief look now at the latest Italian tile products unveiled during Cersaie 2012.

Designer Collections

Designers and architects have unleashed their creativity with tile with several new collections made specifically for Italian tile manufacturers.

Bardelli 

Minoo – Ornate 8"x8" porcelain floor tiles designed by Marcel Wanders, reminiscent of Persian rugs. Available in 5 decorative patterns and 8 colors, silkscreen printed on a matte background.

Designed by Marcel Wanders, Bardelli's Minoo is reminiscent of Persian rugs.

Sant’Agostino 

Starck Collection – Designer and architect Philippe Starck has collaborated with Sant’Agostino to create “Flexible Architecture,” a new collection of ceramic tile that offers designers, interior designers and architects the ability to offer new possibilities where tile is no longer decorative, rather, it becomes part of the architecture, according to Starck. 

Concrete & Cement

With the popularity of concrete and cement floors gaining ground among designers and architects, Italian tile manufacturers are offering products that mimic the look and texture of these finishes. 

Caesar 

Gate Mark – A new textured surface for indoor and outdoor applications with a special anti-slip surface (coefficient R11 A+B). Inspired by board-formed concrete, it’s available in a range of neutral colors (Jet Black, Tube, Downtown, Breath, Broadway, Greige and Licorice) and two sizes, 24”x24” and 12”x24”. Also available in a natural or honed finish.

Gate Mark by Caesar is inspired by board-formed concrete.

Flaviker 

Urban Concrete – Colored-body porcelain tile for interior floors & walls. It comes in 6 colors, 4 sizes (24”x24”, 12”x24”, 16”x32”, 6”x24”) and two finishes. The Natural finish enhances the delicate colors and deep shades of the collection to imbue spaces with a sense of sophisticated neutrality. Meanwhile, the Frame finish reproduces the wood textures imprinted on concrete by formwork, lending dynamism and personality to interiors. A range of graffiti and floral decors complete the line.

Flaviker's Urban Concrete reproduces the wood textures imprinted on concrete by formwork.

Monocibec 

Nextra – Porcelain stoneware collection that captures the density of cement, expressing all of its strength and unprecedented smoothness. The five colors of the collection are available in a natural or polished finish and can be used in both residential and commercial environments. It is made with 40% recycled content and comes in 4 sizes (18”x18”, 12”24”, 24”x24” and 32”x32”).

Monocibec's Nextra collection captures the density of cement.

Ink-Jet Splendor

An artist with a full palette is limitless in their creations. The same holds true for these Italian tile manufacturers who have utilized ink jet technology to much success.

Panaria 

Headline – A digital glazed porcelain tile that’s made in the U.S. The collection is characterized by harmonious graphics, elegant veining and unusual shades of color to renew the mood of residential and commercial spaces. Available in 6 sizes and 4 colors using Ink Jet technology, the end result is a surface that boasts high-definition design.

Coem 

Signum – Porcelain tiles for floor and wall, residential, outdoor and light traffic areas; uses digital HD printing (up to 100 different graphics) unpolished/rectified in 2 sizes (9”x36” and 6”x36”) and 4 colors (Larice Sbiancato, Rovere Grigio, Olmo Selvatico and Palissandro Brasil); two geometric decors.

Cotto d’Este  

Silvis – A collection of full-body porcelain stoneware inspired by four unique types of wood (Humus, Cortex, Candeo and Robur) and made of 40% pre-consumer recycled content. It has incredible richness and variety of veins thanks to high definition inkjet printing based on 40 accurately selected patterns. Available in two sizes (6”x48” and 6”48”) and two finishes: Classic, with a more refined appeal and Country, which is more rustic. 

Silvis by Cotto d'Este is inspired by four unique types of wood.

Mosaics

Mosaico+  

A new collaboration with mosaic artist Carlo Dal Bianco using 4mm thick glass mosaic. The new collection is lightweight, dynamic, modular, geometric and highly decorative.

Mosaico+ collaborated with mosaic artist Carlo Dal Bianco for its latest collection.

Large Format

Graniti Fiandre

Maximum – Measuring 300x150cm (approximately 10' x 5'), Graniti Fiandre combines proven porcelain tile technology with new high-performances qualities: strength, lightness, flexibility, adaptability. With a thickness of only 6mm to 3mm, Maximum features a polished finish. 

Graniti Fiandre's Maximum is light, flexible and strong.  

Tactile Textures

Ariana 

Convivium – A colored body porcelain tile for residential interior floors and walls. The collection combines numerous textures with 6 color options inspired by different natural surfaces (terracotta, stone and concrete) that can be used individually or in two-tone combinations. Available in 3 sizes with natural edges (12”x24”, 24”x24” and 16”x32”), 4 sizes with rectified edges (12”x24”, 24”x24”, 6”x24” and 12”x12” mosaic) and a wide range of accent tiles.

Convivum by Ariana is inspired by various natural surfaces.

Refin 

Frame – A new ceramic tile collection conceived by Studio FM that reinterprets traditional decorations (from the ancient Azulejos to Bauhaus). It features four compositions (carpet, geometric, weave and majolica) that have sophisticated “patchwork” effects. 

Frame by Rex reinterprets traditional decorations (from Azulejos to Bauhaus).

New Collections

Cedir 

Trend Stone – A colored-body porcelain tile available in a range of neutral colors (Charcoal, Cinder, Dove-Grey, Beige and Ivory), natural and honed finishes, square and rectangular sizes and a 12”x12” mosaic. Also comes with a range of decors (Damasco, Raku, Geo and Palace) and special pieces. Manufactured using 17% pre-consumer recycled content.

Trend Stone by Cedir offers a full range of neutral colors.

Fioranese   

Claystone – Produces a feeling of extreme softness with neutral, almost pastel colors and the strong yet fluid grain. The surface – natural or polished – is also slightly textured, which amplifies the soft effect. Available in 4 colors (Dark, Shadow, Ray and Desert) and a range of square and rectangular sizes.

Settecento   

New Yorker – Pure white body wall tiles in size 4”x12” and a range of 7 dusty colors: matte white, bright white, taupe, caramel, smoke, charcoal, and night. The edges are straight for easy installation but the surface is slightly wavy, reminiscent of the classic subway tiles with a rich and soft glaze that gives nice shading effects.

Settecento's New Yorker features a slightly wavy surface.

Wood Looks

Century 

Arbor – A collection of sustainable, wood-inspired porcelain floor tiles for residential and commercial spaces. Made with 40% recycled material, it comes in 5 modern colors (white, black, brown, grey, beige) and 2 “plank” sizes (6”x39” and 4.8”x39”).

Naxos  

Project – A collection of porcelain wall tiles where the concepts of wood and stone come together to create a whole new style. The range of 6 colors inspired by Leccese stone comes in 3 sizes (13”x13”, 13”x39” and 10”x24”) and can be combined with two 6”x39” oak-inspired tiles. The choice of materials and formats – all perfectly rectified and satin finished – creates endless design opportunities.

Project by Naxos skillfully combines the look of wood and stone.

Rex  

Taiga – Porcelain tiles that exploit the inherent beauty of irregularity through the use of a chromatic design that evokes the warm colors of woodlands and unspoiled natural settings. Available in 4 colors that recall the warm hues of the seasons, 2 rectangular sizes (6”x24” and 6”x36”) and a grip finish for outdoor surfaces

Taiga by Rex boasts an irregular design  

Tagina

Woodays – Porcelain tiles with 7 wood-mimicking looks – from Sycamore and Chestnut to Oak and Beech. It’s available in a variety of sizes (as large as 24”x36” and as small as 3¼“x 36”), as well as a variety of trims and ornate compositions.

Tagina's Woodays offers seven wood-mimicking options.

Visit Cersaie for more information about the show, or visit Ceramic Tiles of Italy for related information about the Italian tile manufacturing industry.